Sell-side representation
You've built something
worth protecting.
A confidential, owner-first sale. We find the right buyer, not just any buyer, and carry your life's work across the finish line without your team, your customers, or your competitors ever knowing.
Why it matters who you choose
The person selling your business
should know what it took to build it.
Most brokers have only ever sold a business. Lee built one.
He co-founded Prewett Pest Control and grew it from two people to twenty-five across three regions. He ran $14 million in annual revenue at Terminix. He led acquisitions for CERTUS, a private-equity-backed platform, and sat on the buy side of dozens of home service deals.
He knows what buyers are actually paying for.
From his time at CERTUS, Lee knows how PE platforms evaluate targets, what multiples home service businesses trade at, and what kills a deal in due diligence. That knowledge protects your sale price and your timeline.
He's sat in your chair. Literally.
He knows what payroll feels like on a slow month. He knows the pride in a route run right. He knows what it means to hand something over that you built with your own hands. That's the difference between a broker and a partner.
The Trivie process
Six steps. One partner.
Everything protected.
Most home service transactions close in six to twelve months. Here's exactly what that looks like when we do it right.
Confidential Consultation
We start with a conversation, not a form. You tell us about your business, your goals, and your timeline. What you share stays in the room. There's no obligation to go further.
No cost. No commitment.Honest Valuation
We build a clear, defensible opinion of value based on your real cash flow and the specific multiples buyers are paying in your sector today, not what you hope it's worth. You know the number before any decision is made.
Based on real market data.Go-to-Market Preparation
We build a Confidential Information Memorandum that presents your business at its best (the real story, the real numbers, the real upside) without naming you, your customers, or your location until the right buyer earns that access.
Professional, not templated.Qualified Buyer Identification
We target buyers who are financially capable and strategically motivated. Every prospect signs a non-disclosure agreement before they see a single real number. We screen for fit, not just funds, because the wrong buyer is worse than no buyer.
NDA first. Always.Negotiation & Due Diligence
When offers arrive, we negotiate your interests, not the deal. We manage the due diligence process so your business keeps running while the transaction moves forward. You stay focused on operations. We stay focused on closing.
We carry the weight.Closing
We see it through to the signed table. A transition built to protect your legacy, honor your team, and close the chapter of this business the way it deserves to be closed, with everything you built still standing.
Done right.How we protect you
Confidentiality is the whole architecture.
Not a feature. Not a promise.
Your employees never find out until you decide they should.
We market your business without naming it. Your team continues to serve your customers, run your routes, and build their lives. None of that changes until you close, and you control exactly when and how they're told.
Buyers sign an NDA before they know who you are.
No name. No location. No identifying details until a buyer has signed a binding non-disclosure agreement and we've verified they're qualified. The teaser is just enough to attract the right buyer, not enough to expose you to the wrong one.
Your competitors never get a look.
Buyer screening filters out competing operators. We verify financial capability and strategic intent before any detail is shared. The last thing your business needs is a rival fishing for customer lists under the cover of a "purchase inquiry."
Information is released in stages. You control each gate.
Teaser → NDA → financials → site visit → LOI → full due diligence. At each step, you decide what's released and to whom. Nothing moves forward without your explicit approval.
- Business
- ████████████████
- Industry
- Home Services · Pest Control
- Location
- ██████████, AL
- Annual Revenue
- $1.4M
- Cash Flow
- $312,000
- Sale Price
- Confidential
- Status
- ✓ Closed · transition complete
Identity protected throughout. Employees notified post-close, per owner's instruction.
Seller questions
What owners ask before they decide.
How long does it take to sell a business?
Most home service businesses close within six to twelve months of engagement. Timeline depends on the business's complexity, the seller's flexibility on terms, and market conditions. We'll give you an honest estimate in our first conversation, not a number designed to win your listing.
What are your fees?
Trivie operates on a success-based model. The initial consultation and opinion of value cost nothing. Our fee is a percentage of the transaction value, paid at closing. We don't get paid until you do. We'll discuss the specifics in the first meeting.
Do I have to be ready to sell right now?
No. Some of the best conversations we have are with owners who are two or three years away from selling but want to understand what the business is worth today and what would increase that number before they go to market. Knowing your number costs you nothing.
Will my customers find out?
Not unless you want them to. In most home service transactions, customers are notified as part of the transition plan post-close, not during the sale process. A well-run transition protects your customer base and your reputation long after the deal is done.
What kinds of businesses does Trivie work with?
Privately held businesses across many industries, with deep expertise in home service: pest control, lawn care, HVAC, plumbing, electrical, and cleaning. Lee has operated in, managed, and acquired businesses in this space for over twenty years. That isn't a claim. It's a career.
Ready when you are
The first conversation costs nothing.
Confidential. No obligation. Just an honest look at what your business is worth and what selling it would actually look like.
